ABOUT THE ALLIANCE

The Playing for the Planet Alliance is a group of private video game sector member organizations who have made voluntary, ambitious, specific, and time-based commitments for people and planet.

Commitments can involve:

  • Corporate carbon footprint reductions and shifts to green energy
  • Insertion of green nudges into games
  • Commitments to offset emissions (from internal operations and gamers’ devices)
  • New circular economy design and recycling offerings to control plastic and e-waste

Achieving more together

The Playing for the Planet Alliance works together to create more visible, inspiring, catalytic change than any one organization could achieve on its own. For this reason, actions that create specific outcomes (namely restore/reforest landscapes and engage/activate players for positive behavioural change) are particularly encouraged.

Designed under a framework of shared principles, organisations of any size can make commitments big and small, set targets and track collective progress. The Playing for the Planet Alliance will maintain a list of commitments and achievements.

ALLIANCE MEMBERS

  • Creative Mobile
  • E-Line Media
  • Google Stadia
  • Green Man Gaming
  • iDreamSky
  • Internet of Elephants
  • Microsoft
  • Niantic Inc
  • Pixelberry
  • Reliance Games
  • Rovio
  • Space Ape
  • Sports Interactive
  • Supercell
  • Sony Interactive Entertainment
  • Strange Loop
  • Sybo
  • Twitch
  • Ubisoft
  • WildWorks

Playmob will support the members.

COMMITMENTS TO DATE

  • Sony Interactive Entertainment will unveil new progress and plans to utilize energy efficient technology (on-track to avoid 29 million tonnes of CO2 emissions by 2030), to introduce low power suspend mode for next generation PlayStation, to assess and report their carbon footprint and to educate and inspire the gaming community to take action on climate change.
  • Microsoft will announce the expansion of its existing operational commitment to carbon neutrality, established in 2012, into its devices and gaming work. It will set a new target to reduce its supply chain emissions by 30 per cent by 2030 – including end-of-life for devices – and to certify 825,000 Xbox consoles as carbon neutral in a pilot programme. In addition, Microsoft will engage gamers in sustainability efforts in real life through the Minecraft ‘Build a Better World’ initiative, which has seen players take more than 20 million in-game actions.
  • Google Stadia, which is set to launch later in the year, will produce a new Sustainable Game Development Guide as well as funding research into how “green nudges” can be effectively incorporated into game play.
  • Supercell (Clash of Clans) will offset the entire footprint of their community, Rovio (Angry Birds) has offset the carbon impact from their players charging their devices, and Sybo (Subway Surfer) and Space Ape (Fastlane) will offset 200 per cent of their studio and their gamers’ mobile energy use. Guidance documents will assist other companies to take similar actions.
  • Wild Works (Animal Jam) will integrate restoration elements in games and, like Green Man Gaming, they will focus on restoring some of the world’s forests with major tree-planting initiatives.
  • Ubisoft will develop in-game green themes and will source materials from eco-friendly factories and Sports Interactive will eliminate 20 tonnes of packaging by switching from plastic to a recycled alternative for all future Football Manager releases.
  • Creative Mobile’s ZooCraft will evolve into a conservation-focused game with Reliance Games (Little Singham) generating awareness in the fastest growing mobile gaming market by creating awareness with kids to make them ambassadors for climate change with in-game events and initiatives across India. The biggest independent gaming platform in China, iDreamSky, has committed to putting green nudges into its games.
  • E-Line Media (Never Alone, Beyond Blue), Strange Loop (Eco) and Internet of Elephants (Safari Central) will share their expertise of making high impact environmentally oriented games into the Alliance.
  • Twitch have committed to utilizing their platform to spread this message to the global gaming community with Niantic Inc (Pokemon Go) committing to engage their community to act around sustainability issues.

TO JOIN THE ALLIANCE

Please send an email with background information, description and links to P4P@grida.no. We will respond shortly with a message describing the review process.

RESOURCES

Alliance resource materials will be an open-source repository of shared knowledge, best practices, ideas, templates etc. by the industry, for the industry, and for others to learn and draw inspiration from.

To submit a document, email P4P@grida.no with a description and suggested reference title. Please include the following:

  • Name of Document
  • Author
  • Date Published
  • Short Description