PLAYING FOR THE PLANET – HOW VIDEO GAMES CAN DELIVER FOR PEOPLE AND THE ENVIRONMENT
Update: Twenty-one of the biggest companies in the video games industry formally committed to harness the power of their platforms to take action on the climate crisis. Together, they launched the Playing For The Planet Alliance on September 23, 2019, at UN Headquarters in New York, on the occasion of the UN Secretary-General’s Climate Action Summit. 14 CEOs were present to deliver their company commitments. In total, these will: reach more than 970 million video game players, reduce emissions by 30 million tonnes CO2 by 2030, plant millions of trees, advance energy conservation, increase consumer awareness via in-game menus and game design, reduce plastics and toxics in packaging, improve circular economy in plastic and electronic device (e-waste) management, and catalyze a new global scale ally in planetary problem-solving. Click to review a summary of the commitments, read the event press release, or watch a teaser video P4P Alliance Members created for the event.
At very conservative estimate, over 2500 unique news articles were generated, covering this event, the Alliance Launch, report and private sector commitments. Click here for a twitter summary of the headlines around the world.