UN and Sony PlayStation team up with new virtual experience to raise gamers’ awareness of climate change
Nairobi, 29 June 2020 – The UN Environment Programme (UNEP) and Sony PlayStation have teamed up to create an immersive virtual reality experience designed to increase global awareness about what a climate change-friendly lifestyle looks like.
The video game industry is poised to roll up its sleeves and do more for the planet. In August 2020, some of the biggest names in mobile gaming unveiled a series of environmentally themed missions and messages that will be integrated into popular titles, such as Angry Birds 2, Golf Clash and Subway Surfers. The additions will encourage players to do things like combat climate change or protect endangered wolves.
Video gaming companies are all set to introduce new environmental activations with UNEP in the first ever Green Mobile Game Jam. Read how studios are planning to educate and engage people on green issues, and inspire them to help save the planet through in-game activations.
Some of the biggest names in the video games industry, with a combined audience of 970 million players, have today formally committed to harness the power of their platforms to take action in response to the climate crisis.