Do the world’s 2.7 billion gamers hold the key to solving climate change?

Published on 16/07/2021

With more than two and a half billion players around the world, video games have become one of the most powerful entertainment mediums on the planet.

Now the UN is hoping to engage this huge community on the issue of climate change.

More than 30 different studios from across the gaming industry have come together to create innovative and inspiring “green activations” for their games. These are new features of messaging introduced by companies to highlight environmental themes such as conservation and restoration.