UN and Sony PlayStation team up with new virtual experience to raise gamers’ awareness of climate change

Published on 09/08/2020

The UN Environment Programme (UNEP) and Sony PlayStation have teamed up to create an immersive virtual reality experience designed to increase global awareness about what a climate change-friendly lifestyle looks like.

For the first time, UNEP and Sony have collaborated using the DreamsTM platform to create an immersive video that seeks to bring viewers face to face with their individual carbon footprints. It takes the audience on a 5 minute journey through an average day, observing what they eat, how they travel and the homes they live in. The video ends with viewers witnessing a giant 34 meter high heaving ball illustrating the carbon footprint of an average person in a developed country.