Subway Surfers is an endless runner set in modern times, spanning a variety of urban settings around the world.
The crew consists of over 80 diverse characters, representing cultures and subcultures around the world. They run on train tracks, nimbly jumping over oncoming trains, rolling under barriers, utilizing hoverboards, jetpacks, and other wild gear to their advantage — all to escape from a bumbling guard and his dog. Every few weeks, Subway Surfers visits a different location around the world, from bustling cities like Paris, Buenos Aires, and Dubai, to natural beauties Kenya, Iceland, and Hawaiii. Launched in 2012, the mobile game has had a phenomenal 3B downloads with 100M monthly active users, and we want to take advantage of our huge reach to make a difference.
In our Fall 2020 “Running for the Planet”, Subway Surfers will have a World Tour stop in a location on the frontlines of the climate crisis. Bali is an island in Indonesia in the Coral Triangle, which is the global center of marine biodiversity and a global priority for conservation.
Subway Surfers will continue to promote running as a sustainable activity. To increase awareness and normalise other efforts, the game environment will celebrate natural wonders, renewable energy, and increased urban reforestation. An ecologically-themed character and hoverboard will be created for this event.
Running for the Planet will be supported by SoMe challenges, encouraging players to practice sustainable activities like running, and quantitative and qualitative analysis to provide insights into what types of in-game activities have an impact on player attitudes and behaviors regarding environmental causes.
We look forward to having you join us as we run for the planet!