Transformers: Earth Wars Logo

Transformers: Earth Wars

A real-time combat strategy game in which players can choose to align themselves with either the altruistic Autobots or devious Decepticons in a fight for the planet.

As Space Ape’s most successful title to date, with millions of downloads and thousands of active users, we believe a green activation in this particular game will have the biggest impact in our player community. 

Our goal for the Green Jam was to educate and engage our players about the benefits of renewable energy, which fit naturally with the existing theme of the game. We created a bespoke campaign which draws parallels between the fate of the Transformers’ home planet Cybertron, and planet Earth. Cybertron was ravaged and destroyed by harvesting the resource, Energon, through unsustainable means. With Earth at a risk of suffering the same fate, rivals Autobots and Decepticons come together, out of altruism for the former and pragmatism for the latter, to seek out a more sustainable means of harvesting Energon. 

The five-node campaign will guide the player through key messaging about renewable energy through the search for the Helio Harvester, a new solar-powered building which boosts Energon production. The campaign resolves with the acquisition of the new building.

In addition to the campaign and new building, we partnered with renewable energy organisation REN21 for a piece of citizen science. Players will be led through the campaign and then prompted to fill out a survey to build a more accurate picture of renewable energy options available in different parts of the world, which is currently lacking. Finally, we will ask our players to pledge to switch from incandescent to LED bulbs, with a target of collectively saving a minimum 24,000 kwh energy/day.


Two mobile screens showing the Transformers Earth Wars game characters

Timeline for implementation: September 2020

Ioannis Lefkaditis

Ioannis Lefkaditis

Game Lead, Transformers: Earth Wars


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Since committing to going carbon negative at Space Ape, we have fostered a passion among our teams, and company as a whole, to try to do our part in protecting the environment. We’re just scratching the surface of the potential of our industry to move the needle, and we hope that rallying our playerbase will be a step in the right direction. We’re excited to release our green activation to our community, get player feedback, and brainstorm more ideas we could implement to make a bigger impact in the future.