TiMi Studio Group and Tencent for the Planet partnered to create a HTML5-based game campaign (Craz3 Match) where players overcome challenges to save 4 kinds of wildlife in the forest — the Giant Panda, Yunnan Golden Monkey, Snow Leopard and Siberian Tiger. Linked to this campaign is a 3-episode, 4K high fidelity documentary “China: Nature’s Ancient Kingdom”, which is broadcast on China Central Television, China’s biggest television network.
The core gameplay of the HTML5 game is match-3, with players forming lines of three or more of the same elements to eliminate traps in the forests and save the wild animals.
The activation got 5 million participation during the 2021 World Environment Day, and is expected to grow over the course of 3 weeks when the documentary is broadcast on China Central Television.
Craz3 Match Team