"Trackmania, One Million Trees" is a "by players, for players" activation to raise awareness about the positive impact of planting trees.
Ubisoft Nadeo will be organizing a "Trackmania Green Week" based on its most popular racing content among the community which is called the "Cup of the day" where thousands of players are competing each day on a brand new player-made track.
From July to September, a community contest will invite all creative players to create green tracks and share within the tracks their knowledge about environmental challenges and potential solutions (through specific displays, 3D items, vocal messages, and dynamic content…).
The 7 best of them will be selected for the “Trackmania Green Week”.
To boost players’ creativity, Ubisoft Nadeo will provide a set of preset macroblocks with various trees. The goal is to collectively plant One Million Trees in total!
For every 10 trees planted in the game, Ubisoft Nadeo will plant 1 tree in real life thanks to the partnership with Ecologi.
Ubisoft Nadeo will also provide sources of information allowing players to learn more about environmental stakes and encourage streamers to raise funds for planting trees via Ecologi, while streaming the “Trackmania Green Week”.