Skull and Bones
In Ubisoft’s upcoming AAA title Skull & Bones, players spend a significant amount of time out at sea, in our oceans. As pirates fighting for survival, the ocean is their home, their world.
Much like our own oceans, this world provides many resources to benefit them on their adventure but also opens the possibility of exploitation.
Our first activation will address resource exploitation, showing what happens in the game world and the real world when the demand for sharks’ fins results in the overfishing of sharks. Players will have the choice to contribute to marine wildlife protection and comprehend the destructive nature of the shark fin trade.
Like our current societal challenges, changes need to be collaborative, raise awareness, and encourage others to learn of and consider additional ecological causes that need attention.
This first activation will be one of the seasonal live events in the game, designed to show and encourage collaboration, and instill in players the importance of raising awareness. As players contribute to community challenges, rewards will be unlocked for all players depending on the overall level of participation.
Finally, to extend our efforts beyond Skull & Bones, Ubisoft plans to partner with marine conservation NGOs, to show players that their in-game actions can have a meaningful impact on the oceans that have inspired their game world. We hope that this further instills in our players greater motivation to take part in real-world community challenges that reward humanity.