For each player that takes part in our in-game event, Play2Plant, a part of our world tour, SYBO will plant a tree, with a goal of planting 300,000 trees.
We will release an in-game Character & Hoverboard that players ride on to collect points and make the level greener with the board trail.
We will send an in-game mailbox message when the goal is reached, with rewards. And this will be supported by a social media marketing campaign to highlight the Play2Plant event.
Activation Date: Sept 19th - Oct 9th 2022