FarmVille 3 is a farming simulation game where players build and manage their farms, unlocking and raising various animal types, growing crops, crafting goods, and fulfilling delivery requests. Players can decorate their farms with items won through in-game events.

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Additionally, they can collaborate with friends and join co-ops to complete tasks, participate in events, and earn rewards.

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The activation aims to raise awareness about not rejecting fruits and vegetables simply because they don't look perfect. It also encourages buying produce from local farmers markets to support local produce. Players will experience this activation through an in-game event where some crops will appear imperfect and objective would be to sell these crops and using them to cook food.

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The goal would be to produce imperfect looking vegetables and sell them. Additionally, a survey related to the activation will be available on our Facebook page, where player would share their real world imperfect fruit, vegetable purchase picture.

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