Hay Day's activation is based on Food, and encouraging our players to try out plant-based recipes. In-game, they will have an event during which characters will request vegetarian products and pay extra coins to players for them. Fulfilling these requests contributes to a global goal with milestone rewards for the whole community, and unlocks a donation to a sustainable food org.

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Through social media, the Hay Day community team will share a collection of vegetarian recipes based on foods from the game, and encourage players to cook one for their loved ones and share a photo on social media.