Ubisoft Barcelona

Hungry Shark World

Control a shark in a feeding frenzy and eat your way through many oceans feasting on everything from bite-size fish and birds to tasty whales and unwitting humans! Embody an Apex predator and survive as long as possible by eating everything in your way.

The activation will be in-game in the form of a new game mode that will see the players’ shark being attacked by all fauna in the ocean due to the maritime ecosystem being destabilised because of the effects of human waste. They will have to help in the ocean clean-up by planting seeds and helping the flora regrow while fending off all the attacks.

Players will be encouraged to understand that the effects of unmanaged waste can be devastating and to therefore not litter and pick up and throw away trash that is within reach, and understand the value of taking care of our plants.

The game mode will be released on the 24th of September 2024 with plans to expand the game mode with more maps and playable sharks in Q1 2025.

24th September