Inspired by RuneScape, Melvor Idle takes the core of what makes an adventure game so addictive and strips it down to its purest form! This is a feature-rich, idle/incremental game combining a distinctly familiar feel with a fresh gameplay experience. Maxing 20+ skills has never been more zen.

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For this activation, the team are highlighting a different skill for players to engage with IRL each week: Farming, Cooking and Crafting.

- For Farming, they’ll be encouraged to collect food scraps / waste from cooking to create compost, and / or to use seeds from their cooking to grow more food, etc.

- For Cooking, they’ll be encouraged to try new recipes, like those from Melvor Idle.

- For Crafting, they’ll be encouraged to find items around their house they can restore or re-craft for another purpose, such as a glass jar to grow more plants, or to recycle an old t-shirt into a toy for their pet, etc.

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Players will share their participation on social media, tag us and use a series of specially created stickers to decorate their photos.

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Whether it’s keeping the banana scrap to create potassium filled water for their plants, or to save the green onions in a glass of water to keep growing them; to consider creating a new toy for their pets rather than buying a new one, or to create their own soil - the goal is for players to pause and be more thoughtful in their everyday lives. In the game, players level up their combat and non-combat skills; this activation encourages players to level up their IRL skills in Farming, Cooking and Crafting to develop lifelong habits.

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