Get Ready to go on an Amazing Adventure with SpongeBob and his Friends! Plankton’s latest scheme to steal the secret Krabby Patty Formula has backfired in a big way, leaving the world covered in JellyFish Jam! Now it’s up to you and SpongeBob, along with friends new and old to clean up and rebuild and restore order to Bikini Bottom and Beyond!

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In Game Activation: Spongebob Adventures will be releasing an in-game event including new mechanic centered around recycling - The event will begin with a conversation between Patrick and SpongeBob decide to clean up Bikini Bottom and other in-game locations from an invasion of litter that has taken over the town. During the event players will clean up debris in their towns (like tires, plastic bottles etc). Once collected the items can be exchanged via our new Recycling Center (a new mechanic designed for this year’s Green Game Jam) a user will receive tokens from recycling that can then be exchanged for in-game rewards.

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Social Activation: The community (of 1 Million Plus!) will be mobilized around a small action with a big impact - switching from use of plastic sponges to organic and sustainable Loofah Sponges. The Social activation will involve a month of awesome educational social content around the benefits of Loofah sponges vs plastic sponges and the positive impact this small change can make with 3 key beats:

- An influencer partnership with a popular gardening influencer (Joshua Meekins), centered around growing Loofah's.

- A visit to one of the world's largest Loofah Farms in Galicia, Spain by the Tilting Point social team where they will learn and share about the harvesting of Loofah sponges and their benefits.

- An activation on the beaches of Barcelona where 1,500 Loofah sponges will be handed out to beach goers by a street team, with recipients pledging to make a the switch to Loofahs a permanent change in their lives.

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