Gaming for Wildlife

Clash Royale goes WILD

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Clash Royale is actively supporting the Green Game Jam 2023 by making a donation to conservation efforts and engaging players through in-game communication. They will provide an article in the game's Inbox that educates players about species and ecosystem conservation. A full-screen pop-up will direct players to the donation site, encouraging contributions to the cause. To add fun and raise awareness, Clash Royale offers cosmetics featuring the selected animals for the Green Game Jam: the harlequin toad, snow leopard, and manta ray.

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Clash Royale's activation supports all three species and ecosystems, including the Amazon (Harlequin Toad), Himalayas (Snow Leopard), and Western Indian Ocean (Manta Ray). Alongside a corporate donation, players can contribute directly to the cause, access educational content in-game, and purchase wildlife mascot-themed Battle Banner cosmetics.