Developer Runaway Play submitted two games to this year’s Green Game Jam, both of which are covered in this case study due to their similar mechanics and design ethos.
Cards, the Universe and Everything introduced new rainforest themed cards and gave special abilities to existing rainforest cards. Players were motivated through a new community goal mechanic and weekly battle events, whilst funds from purchases of the cards were directed to Rainforest Alliance.
In three-week campaign, players rebuilt the homes of cute capybara through a chapter-based storyline, unlocking new narrative content about key areas of restoration each week.
Between June 5th - 12th 2026, ‘Match Tree’ invited players to collect in-game ‘trees’. With the help of environmental rewards platform Dots.Eco, they converted these player actions into donations to global rainforest conservation efforts.
What if making a game harder could make a bigger impact? For its 2025 Green Game Jam activation the team behind Honor of Kings turned a deceptively simple tile-matching minigame into a powerful lesson about environmental action.
It's a game, not a news report. Find out how Trees Please Games Green Game Jam content increased Longleaf Valley's engagement rate by 15%...
Find out how Northern Forge’s Green Game Jam campaigns grew from a one-off event to a core part of the game’s ongoing storyline. Getting buy-in for environmental stories is easier than you think!
Find out how GameDuell boosted their game's daily engagement by up to 25% and learned more about their players through their 2025 Green Game Jam activation. This activity saw almost 12,000 of their players leave messages in support for nature – all whilst playing to unlock donations.
How Wooga’s Green Game Jam campaigns grew from early experiments to established fixtures of their content roadmap. This case study shows how taking a player-first approach can improve business KPIs which, in turn, allows studios to unlock the environmental impact at the heart of this work.
Wooga’s June’s Journey is a drama-filled adventure puzzle game where players help protagonist June solve mysteries in the 1920’s through a series of hidden object puzzles. Their 2024 green activation took the form of their ‘Seeds of Kindness Campaign’, which over four months encompassed a number of different community and in-game events.
Klondike Adventures is a free-to-play simulation and adventure game that immerses players in the experience of exploring and settling in the wilderness during the Klondike Gold Rush era. Their 2024 activation included a virtual 'Tamagotchi-style' red panda that players looked after in-game to protect thousands of square meters of their real-life counterpart's habitat.
SYBO’s Subway Surfers is a casual endless runner featuring a diverse set of characters who travel across the world. Their 2024 activation brought players to Australia with a mission to inspire the community to eat more vegetables through a new special event, new character, and extensive social media campaign on the joys of the plant-based burger.
FarmVille 3 ™ is a farming simulation game where players build, decorate and manage their own farms - joining co-ops to complete tasks, participate in events and earning rewards. Their 2024 Green Game Jam activation addressed the issue of food waste by encouraging players to embrace imperfect-looking fruits and vegetables in their gameplay.
Orna is a mobile game that merges the immersive elements found in classic role-playing games, with the exciting adventure of GPS exploration and location based gaming. Their 2024 Green Game Jam submission, Terra’s Legacy, asked players to geo-locate areas in their neighbourhoods that required some kind of environmental clean-up effort.
Dragon Mania Legends is a collecting mobile game from Gameloft in which players breed, hatch and battle with uniquely themed dragons. Their activation for the 2024 Green Game Jam focused on responsible battery recycling to mitigate environmental damage from hazardous materials like lead, cadmium, mercury and lithium.
Merge Mansion is a merge-2 puzzle game by Metacore that invites players to join Maddie Boulton on her quest to uncover Grandma's secrets by renovating the Boulton family estate. Its Green Acres Quest event was launched for the Green Game Jam 2024, featuring a new collectible community garden decoration, and an associated community challenge.
Love & Pies is a cozy, free-to-play merge-2 puzzle game by Trailmix Games where players help Amelia Green, a single mom, restore her family's café while unraveling family secrets and solving mysteries. Their 2024 Green Game Jam activation for the theme "Small Actions: Big Impact" focused on collecting and sharing player stories of environmental action.
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