What is the Green Game Jam?
The first Green Game Jam (GGJ) was born out of the gaming industry’s commitments at the 2019 Climate Action Summit, after which many of the members of the Playing for the Planet Alliance wanted to do more to leverage the power of gaming.
With every tap of a button on a controller, keyboard or handheld screen, players are giving gamemakers their most valuable resources–time and trust. Through the GGJ, we look to create a space for game studios with live games, within which they can find best practices to empower their millions of players around environmental subjects, through the games they know and love.
We call the environmental content which studios implement in their games “green activations” which are essentially an opportunity for gamers to either learn, share or act on such themes in an authentic, fun and meaningful way.
Check out the Green Game Jam 2023!
The 2023 Green Game Jam is taking players on a worldwide adventure to conserve the weird and wonderful wildlife found in three unique ecosystems: Discover the dense jungles of the Amazon, the heights of the Himalayas, and the depths of the Western Indian Ocean -- all thanks to our favorite games!
Thanks to Milkywire and our partners on the ground, this year's goal is to protect these three crucial ecosystems and three mascot species for one year: the Amazon and the Harlequin Toad, the Himalayas, and the Snow Leopard, and the Western Indian Ocean and the Manta Ray!
Players will be able to engage with new content that will empower them to support our goal.
Positive Impact So Far
Over 266,000 trees were planted in the real world as a result of the activations in games, with this number likely to increase.
Green Game Jam 2022
This is the biggest GGJ yet with 40 participating studios. The themes are Food, Forests, and our Future. The goal is to shift 1 million players' food choices for the environment, plant and protect 1 million trees and ultimately bring together 1 million players in a digital climate walk.
Green Game Jam 2021
To extend the scope of the Green Game Jam it was opened up to all platforms for the first time. With a collective monthly active user base (MAU) of more than 1 billion gamers, the studios shared the importance of conserving and restoring forests and oceans through in-game and out-of-game touchpoints
Green Game Jam 2020
The UN-backed Playing for the Planet Alliance brought together the biggest names in mobile gaming for its first-ever game jam. Companies that normally compete came together to learn from each other as they explored how to integrate green nudges into their live mobile games.