What is the Green Game Jam?
The first Green Game Jam was born out of the gaming industry’s commitments at the 2019 Climate Action Summit, after which many of the members of the Playing for the Planet Alliance wanted to do more to leverage the power of gaming.
The Playing for the Planet Alliance was created to support the video gaming industry to achieve the following core objectives:
- To rally the industry to reduce its carbon footprint and to ensure it has the tools to measure, reduce, and set targets to decarbonise.
- To inspire environmental action through green activations in games.
- To share the learnings of the initiative so that others within the industry can follow suit.
- To explore new strategies for the future around new games and approaches to storytelling.
Positive Impact So Far
Over 266,000 trees were planted in the real world as a result of the activations in games, with this number likely to increase.