Green Game Jam
An annual challenge for studios who work on live games with existing audiences. Studios build into their games new content that engages players on environmental topics whilst working towards a collective goal.
We know that players care about the planet. A Yale study found that 74% of video gamers say that global warming is important to them, and 56% say the gaming industry has a responsibility to act on it.
Connecting with your players on something meaningful can boost KPIs. Participating games report up to 34% higher engagement rates, up to 7% longer play sessions, up to 2.5% more frequent daily logins and up to 25% higher revenue.
Previous Years
Green Game Jam 2026
In 2026, the Green Game Jam partnered with Rainforest Alliance and Oceana. We asked studios to build an activation inspired by coral reefs or rainforests that raised funds for these vital real-world ecosystem.
Green Game Jam 2025
The 6th edition of the Green Game Jam saw 71,000 players leave messages in support of nature, whilst fundraising for conservation efforts on the ground.
Green Game Jam 2024
In 2024, we did things a little differently. We asked studios to go one step further, and rally their players to take action in the real world for the environment.
Green Game Jam 2023
The Green Game Jam is an annual project organised by Playing for the Planet where gaming studios are challenged to implement 'green activations' into their games. This year's wildlife edition has raised over $700,000 to protect wildlife in the Amazon, Himalayas, and Western Indian Ocean.
A big thank you to the 40+ studios that have participated in 2023. Your creativity and effort are making a difference.
Green Game Jam 2022
2022 saw an all-time-high level of reach for the Green Game Jam, reaching a possible 275,559,000 aggregated monthly active users. This resulted in 2,484,254 trees planted as a result of in-game activations. Playing for the Planet worked with Ecosia, a search engine that plants trees, and Ecologi, an environmental organization specializing in climate projects to ensure delivery of the reforestation goal.
Green Game Jam 2021
The second-annual Green Game Jam, brought together the biggest names in video games across PC, mobile and console to educate and empower millions of players to act for nature. More than 25 studios from around the world, including teams from Ubisoft, Mojang Studios, Niantic, Sony Interactive Entertainment and Ustwo Games, collaborate and commit to implementing green activations themed around conserving and restoring forests and oceans.
Green Game Jam 2020
In 2022, 42 games entered the Jam with a potential reach of 275,559,000 aggregated monthly active users. This was a record number of entries, with an all-time-high level of reach and resulted in 2,484,254 trees planted as a result of in-game activations. Playing for the Planet worked with Ecosia, a search engine that plants trees, and Ecologi, an environmental organization specializing in climate projects to ensure delivery of the reforestation goal.
