On the Edge

On the Edge brings nature back into our everyday lives by placing nature into pop culture entertainment - whether that’s through social media, mobile games and podcasts, or TV and Film. Our mission is to disrupt the narrative around nature - making it accessible and exciting for everyone.

To further support nature’s chance for success, all profits are allocated to the conservation of overlooked species and habitats globally. We grant fund both local conservationists and storytellers to work together to raise the profile of nature’s underdogs.

We are committed to being proactive movers and shakers in the games space, and to get involved and offer our voice and experience to the conversation. This includes:

  • Continuing to raise awareness of endangered and EDGE Species
  • Creating games that work with conservation projects to support on habitat restoration/protection and embedding communities in conservation activities to provide sustainable solutions to current threats
  • Generating action through play via impact-driven environmental content in mobile gaming
  • Involvement in the Green Game Jam, by supporting both the Alliance and the studios and development teams taking part.

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