From raising awareness for environmental issues with in-game events to offsetting impact of players’ devices, Rovio is committed to green initiatives.
Our progress in combating climate change with the United Nations
Bush fires in Australia, typhoons in the Pacific, droughts in Africa, melting glaciers in the Arctic. Climate change continues to make headlines across the globe yet many people still find it hard to understand it as many of these events are remote from their daily lives.
Nairobi, 29 June 2020 – The UN Environment Programme (UNEP) and Sony PlayStation have teamed up to create an immersive virtual reality experience designed to increase global awareness about what a climate change-friendly lifestyle looks like.
Video gaming companies are all set to introduce new environmental activations with UNEP in the first ever Green Mobile Game Jam. Read how studios are planning to educate and engage people on green issues, and inspire them to help save the planet through in-game activations.
The video game industry is poised to roll up its sleeves and do more for the planet. In August 2020, some of the biggest names in mobile gaming unveiled a series of environmentally themed missions and messages that will be integrated into popular titles, such as Angry Birds 2, Golf Clash and Subway Surfers. The additions will encourage players to do things like combat climate change or protect endangered wolves.
Some of the biggest names in the video games industry, with a combined audience of 970 million players, have today formally committed to harness the power of their platforms to take action in response to the climate crisis.
How can the fastest growing media platform in the world be harnessed to deliver on the Sustainable Development Goals and the urgent global needs they represent? We’ve summarised recent relevant developments in the video games sector, perspectives from over 50 thought leaders from the industry, and extracted seven recommendations to provoke new thinking, new collaborations, new games and real-world impact.