Playing for the Planet’s largest-ever survey has found that video games can spur positive actions and attitudes toward the environment in real life. The survey, targeted at gaming communities and designed to unearth attitudes towards environmental issues and environmental content within games, reached 380,000 players across ten games.
Participating studios included Ustwo, Ubisoft, and Tilting Point, among others, and was launched off the back of 2022’s Green Game Jam, where more than 40 studios came together to explore ways to leverage the industry’s commitment to improving Food, Forests, and our Future using in-game nudges and tactics.
