How do we navigate AI in video game development without costing the Earth?

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October 22, 2026

As AI adoption accelerates across the games industry, Playing for the Planet, in collaboration with GRID-Arendal, today launched AI, Games, and the Environment: A Responsible User’s Guide. This new set of principles and practical recommendations will help video games companies engage with AI more responsibly whilst keeping the planet in the picture and people at the centre of decisions.

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This guidance was commissioned in response to requests from Playing for the Planet members for relevant, actionable guidance. It aims to help studios make more informed decisions about AI technologies and the systems that support them, while keeping environmental considerations in view. 

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Developed alongside GRID-Arendal, a non-profit environmental organisation and UNEP partner who combine scientific expertise, creative communication and hands-on project experience, the guidance draws on workshops and feedback from Playing for the Planet members, games industry contributors and environmental experts. It offers practical recommendations to help companies integrate environmental considerations into their AI policies, processes and decision-making. This guidance marks the beginning of an ongoing effort by Playing for the Planet to foster collaboration and share learnings as understanding of AI’s environmental impact continues to evolve.

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“While AI’s global environmental impact remains relatively small, its future trajectory is uncertain” said Matt Anderson, Decarbonisation Lead, Playing for the Planet. “As adoption grows and supporting infrastructure expands, understanding and monitoring its potential impact will become increasingly important. We’re at an important stage where the decisions companies make today can help shape what comes next and this guidance gives the industry a constructive starting point to ask the right questions, make informed choices and learn together as the technology evolves”.

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Take a look at AI, Games, and the Environment: A Responsible User’s Guide here: https://playing4theplanet.org/sustainable-ai-guide

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